Textile research
Benchmarking Chinese and Global brands
Benchmarking Chinese and Global brands
Benchmark research about fashion Global and Chinese brands focus on sustainability.
The brands were analyzed according to their mission, location, target,products typology, price, use of eco-materials or eco-initiatives.
Comparison and graphics helps to individuate general trends towards the approach to sustainability.
Research lead to the definition of guidelines that can be followed by the brands to improve the textile and fashion market towards sustainability.
